Poltrona Frau Embraces Digital Design
Poltrona Frau has become the first furniture brand to embrace a fully digital product development process, partnering with software company Dassault Systèmes. This shift allows the Italian luxury furniture maker to create a “digital twin” of its physical products, streamlining design, prototyping, and production. The virtual environment facilitates collaboration across teams and reduces reliance on physical prototypes, leading to significant time and cost savings. This digital transformation also aims to enhance customization options for clients and improve the overall sustainability of Poltrona Frau's operations.
