Conie Vallese's Super Yaya Debuts at Milan Design Week 2025

Conie Vallese, an Argentinian creative based in Milan, unveiled her furniture collection 'Super Yaya' during Milan Design Week 2025. The collection showcases Vallese's unique approach to design, highlighting the beauty of imperfection and playful experimentation.

The collection features a diverse array of items including storage pieces, tables, and seating. Vallese employs vibrant colors, bold shapes, and unexpected material combinations throughout the series. One standout is the 'Sila' armchair, which boasts plump, inviting forms upholstered in fabrics with graphic, cartoonish patterns.

Vallese's background in fashion and textile design is evident in her work. 'Super Yaya' is inspired by the idea of a 'super grandmother' figure, blending elements of domesticity, tradition, and contemporary aesthetics. This inspiration translates into furniture that is both functional and whimsical, with a focus on handcrafted details and a celebration of individuality.

The presentation during Milan Design Week served as a platform to showcase the collection's distinctive personality. Vallese's use of playful elements and vibrant aesthetics within 'Super Yaya' aims to inject a sense of fun and joy into everyday living.

The name 'Super Yaya' itself encapsulates the spirit of the collection, referencing the nurturing yet powerful archetype of a grandmother figure. This concept informs the design language, creating furniture that feels both familiar and excitingly new.