GoFood Predicts Iced Black Coffee and Chicken as Top Trend
GoFood: Iced black coffee, chicken likely trend this year
Iced black coffee and chicken dishes are predicted to be trending food items ordered online this year, according to GoFood Indonesia.
GoFood Indonesia, the food delivery arm of Gojek, observed that orders of these items have seen consistent increases since last year.
The platform has seen a 250% year-on-year growth in iced black coffee orders in the last three months, with chicken dishes also demonstrating consistent growth.
This trend highlights the growing preference for simple yet flavourful meals and beverages among consumers. It also reflects the continued popularity of coffee culture, especially among younger generations.
The increasing convenience of online food delivery services has contributed to the rise in these trends, offering customers quick and easy access to their favourite food and drinks.
GoFood believes these trends will likely continue throughout the year as consumer demand for convenient and satisfying meal options persists.
