H&M Home's Regent Street Collection Offers Designer Looks for Less

H&M Home has opened a new flagship store on Regent Street and it's packed with designer lookalike buys for less. The new store stocks the brand’s full range, including furniture, lighting, and soft furnishings, and there are plenty of pieces that look like they've come straight out of high-end designer stores.

From textured vases and bouclé chairs to chunky knit throws and stylish lamps, H&M Home offers dupes of some of the most iconic designer pieces, but at a fraction of the cost. The store stocks products across different homeware categories, from textiles and tableware to decorative items.

The new 1,900 sq ft Regent Street store spans two floors and offers furniture in addition to other home accessories. Among the stylish dupes available in-store is the Bouclé armchair in cream. This chair shares similarities with the much-loved, high-end Status armchair from Ligne Roset, providing the same cloud-like comfort with an equally stylish design.

Other standout pieces include a range of ribbed and textured vases, similar to pieces found in high-end stores. The Stoneware vase in a cream glaze offers an organic shape and a textured finish reminiscent of designer homeware. Likewise, the large, rounded, ribbed Sand stoneware vase in a light beige glaze looks like it’s been picked up from a high-end homeware boutique.

The store also showcases the popular chunky knit throw in a range of colours and sizes which resembles similar throws offered by high-end brands. The tactile nature of the knit provides texture and warmth to interiors.

In addition to the designer lookalike buys, the H&M Home Regent Street store is laid out in a series of room sets, with each room styled to showcase how the pieces can be incorporated into different interiors. The store features everything from living room set-ups to bedroom displays, providing plenty of inspiration and styling ideas.

The layout demonstrates how customers can blend H&M Home’s accessible pieces with their existing décor to create stylish and inviting spaces.