Luxury Furniture: It's All About the Feeling
Anupriya Sahu: Luxury is about how a furniture piece makes you feel
Anupriya Sahu, Founder of Alankaram, believes luxury is an experience rather than a price tag. She emphasizes the importance of feeling a connection with furniture, a sense of belonging, and the ability of a piece to elevate one's mood. A well-designed piece, regardless of its monetary value, can evoke these emotions and truly represent luxury.
Starting Alankaram was a natural progression for Sahu, stemming from her passion for design and a desire to create spaces that resonate with individuals. She finds inspiration in myriad sources, from nature's intricate patterns to the vibrant hues of Indian culture. This diverse influence is reflected in Alankaram's eclectic collections, each piece narrating a story of heritage and artistry.
Sahu highlights the evolving landscape of the luxury furniture market. Customers are increasingly aware and discerning, seeking investment pieces that blend aesthetics with enduring quality. They look beyond mere opulence, prioritizing timeless design, sustainable materials, and personalized experiences.
Alankaram caters to this discerning clientele by offering bespoke furniture and interior design services. The brand's focus is on crafting heirloom-quality pieces, incorporating sustainable practices where possible. Sahu emphasizes the careful selection of materials, meticulous craftsmanship, and attention to detail that goes into each creation.
When discussing the fusion of traditional Indian aesthetics with contemporary design, Sahu explains how Alankaram seamlessly blends the two. The brand retains the soul of Indian heritage while adapting it to modern sensibilities. This approach results in pieces that are both timeless and relevant, respecting the past while embracing the present.
Sustainability is a core value for Alankaram. Sahu advocates for mindful consumption and responsible sourcing of materials. The brand actively explores and incorporates eco-friendly materials and processes, believing that luxury and sustainability can coexist harmoniously.
Looking ahead, Sahu envisions Alankaram continuing its journey of crafting unique, personalized furniture that resonates with its clientele. She emphasizes the brand's commitment to preserving traditional craftsmanship while constantly innovating and evolving with the changing landscape of design.
